Sell My House Gawler | 1.5% Real Estate Commission

There is a common assumption that a higher commission means a higher sale price.
But commission is what you pay the agent — not what buyers pay for your home.
Your sale price is determined by buyer demand, competition, and negotiation skill.
None of those are linked to how much the agent charges themselves.

🏠 Buyer Reach

We use the same premium placements on realestate.com.au and Domain that major
franchises use, supported by Homely and targeted social media campaigns. As an
independent principal who works closely with technology, we can also adapt faster
than large franchise networks when platforms change — whether that’s how a listing
is presented, how an algorithm shifts, or where serious buyers are actually
searching right now.

📊 Pricing Strategy

Before we list, we analyse the most recent comparable sales in your specific suburb
— not broad averages, but the properties most like yours. A recent example: I met
with a seller in a nearby suburb where several agents were recommending auction.
When I pulled the suburb average it was around 30 days on market — but filtering
to the five most comparable recent sales put it closer to 49 days. I also factored
in that we were heading into winter, when the active buyer pool tends to shrink and
timings can stretch further.

📍 Real Example

I told that client the honest probability upfront — not to discourage them, but so
that if the first two weeks didn’t bring a flood of enquiries, they wouldn’t panic
and make a rushed decision. That kind of transparent, data-driven advice protects
your result in a way no commission rate comparison can measure.

🤝 Negotiation

Andrew brings 25+ years of corporate negotiation experience to
every sale, handling every offer personally. Recently, a Gawler seller achieved
$12,200 above their initial asking price through structured
management of four competing buyers. That result alone more than covered the
entire commission.

Premium listings, professional photos, and targeted digital advertising are all
included. Serious buyers are not coming from letterbox flyers — they are actively
searching online. We focus the spend where buyers actually are, rather than padding
the campaign with unnecessary extras that serve the agent’s brand more than your sale.

Because we work on a percentage basis, we earn more when you earn more.

Unlike high-volume franchise models, we are not managing dozens of listings at once.
Every campaign gets Andrew’s full attention — which means more time spent on buyer
follow-up, negotiation strategy, and pushing your result higher.

As a local family-run business, our reputation depends entirely on results and
word-of-mouth. A franchise agent may treat you as one more listing in a monthly
target. For us, achieving a strong result for your home is the best advertising
we can get.

No corporate office expenses, no franchise fees, and a more efficient model allow
us to pass the savings directly to you — while still delivering the same platforms,
exposure, and negotiation quality as higher-cost agencies.

You are not paying less for a reduced service. You are paying less because we have
removed the corporate overhead — not the service.

At many large agencies, you sign with a senior agent but are then passed to a
junior assistant for inspections, callbacks, and buyer follow-up.

At Gawler East Real Estate, Andrew McKiggan handles every buyer
enquiry, every inspection, and every negotiation personally. Your biggest financial
transaction deserves that level of attention.

You receive professional photography, premium listings, experienced negotiation,
and direct communication — plus the benefit of saving thousands in selling costs.
Because there are no handovers, many sellers find the service clearer, more
responsive, and more effective than their experience with larger agencies.

For context on qualifications: Andrew holds a
Diploma-level real estate agent’s licence, which qualifies him
to legally operate an agency and manage contracts, compliance, and negotiation
in full. Many agents at franchise offices operate under a
Certificate IV — a significantly lower entry-level qualification.

We do not play “The Listing Game” of promising inflated prices. We provide a
smart, market-driven pricing strategy from day one.

Read: The “Listing Game” – What Other Agents Won’t Tell You (as seen on ABC’s Four Corners)

The 1.5% (Inc GST) professional fee is paid at settlement
directly from the proceeds of the sale.

If the property is withdrawn and does not sell, you do not pay the commission.

Our focus is on creating the right pricing and marketing strategy early, when buyer
interest is strongest. We use real comparable sales data to set a launch price that
generates genuine competition — rather than quoting high to win the listing and
then chasing the market down later.

We also set honest expectations about timing upfront. Every suburb has a different
buyer pool and a different average time on market. We will tell you what the data
shows for your specific area — including seasonal factors — so you can make clear
decisions without pressure at any point in the campaign.

You stay in control of the decision at every stage.